Noble Authority

Mannequin head wearing a black mask that reads "if you're reading this you're too close"

Side view of a mannequin head wearing a black mask that reads "if you're reading this you're too close"

Side view of mask which reads "if you're reading this you're too close"

Inside of mask with black lining and a nose wire

Protect TO Mask
Noble Authority
Toronto, ON
Organic cotton, wire and elastic
2020
FRC2021.01.020

Noble Authority is a Toronto-based apparel and accessories brand founded with the goal of making wearers laugh and feel good.¹ Their ProtectTO mask incorporates both humour and social awareness with its printed messaging, which reads: 鈥淚f you鈥檙e reading this you鈥檙e too close.鈥� The statement is a play on the title of rapper Drake鈥檚 2015 mixtape, 鈥淚f You鈥檙e Reading This It鈥檚 Too Late.鈥� At the same time, it reflects the ongoing public health recommendation to stay 6 feet apart from others to prevent the spread of COVID-19. Proceeds from the sales of these masks were donated to frontline workers through Feed the Frontlines TO and Feeding Our Frontlines.²

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Noble Authority