Lee-Stahr Robertson
Education
Bachelor of Commerce from the Ted Rogers School of Business Management, ³Ô¹ÏÖ±²¥. Major in Finance, Minor in Accounting
Certification in Digital Innovation and Entrepreneurship (DSP), ³Ô¹ÏÖ±²¥
Specialization
Digital Innovation and Entrepreneurial Management | Operations Management
Biography
Lee-Stahr (or Lee) Robertson grew up in downtown Toronto in the Harbourfront neighbourhood right along the water. Coming from a family of early adopters, Lee was fortunate enough to be exposed to the world of technology from a young age. He could be found dabbling in a few digital and tech-focused ventures throughout his youth. In his 2nd year at ³Ô¹ÏÖ±²¥ in the Business Management program, Lee discovered a program entitled the Digital Specialization Program. This program offered a unique opportunity to discover and learn about the professional world of digital innovation and entrepreneurship through a rigorous bootcamp, that was followed by an experiential learning experience in Ryerson’s Digital Media Zone (DMZ). Inspired by this experience, Lee and several cohorts formed a startup that benefited from a stay in the DMZ for approximately one year.
Following his stint in the DMZ, Lee decided to expand on a hobby of his, which eventually became the startup now known as The Canadian Nerd. The Canadian Nerd is now a team of approximately 10 persons housed in Ryerson’s TransMedia Zone (TMZ), a zoned learning environment drawing on DMZ’s collaborative working model.
Why Digital Media?
Raised in a family of tech-savvy people, Lee was exposed to digital media at a young age. By the age of 15, he had created and was operating several websites. Lee was also creative and fortunate enough to open and operate a digital audio recording studio as well as a 3rd party Apple consultation and purchasing service.
Having always had expressed interest in both digital technology as well as entrepreneurship, a program that married both of these passions only seemed logical.
Research
Major Research Paper: "Commercial viability and models for greater profitability and scalability in alternate reality games"
Alternate reality games (ARGs) are interactive networked transmedia narratives that uses the real world as a platform for storytelling. Ultimately, they deliver a real-world story that may be altered by players' ideas or actions. Having recently experienced a surge in popularity, this paper will seek to give developers a strong understanding of ARGs and similar experiences in order to evaluate their commercial viability as well as consider models for greater profitability and scalability.